Rethinking Platforms | Staying Nimble

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Amber (Mac) MacArthur

Freelance

Amber MacArthur talks about Relentless Adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from leadership to social media to the Internet of Things, from marketing to customer service to digital parenting and beyond. It’s not about innovation, she says; it’s about adaptation.

Amber MacArthur began her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish agency and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web.

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