Getting IP RightTBOP2017 ⋅ 2:52 ⋅ Filmed May 11, 2017
For many would-be entrepreneurs and business owners, the world of intellectual property is challenging and confusing. You’re so swamped working on prototypes, gathering funding, working with clients and hiring your team that it may be tempting to put off the difficult thinking that goes into understanding patents. But patents protect your business and your idea. It’s important — nay, mission critical — to get it right. The good news is, you’ve got Elliott Simcoe, one of Canada’s leading patent experts, to give you the behind-the-scenes guide — and he’ll even share a little advice from Wayne Gretzky to make it relatable.