Introduction to Intellectual PropertyTBOP2017 ⋅ 5:13 ⋅ Filmed May 11, 2017
Patents! Copyright! Trademarks! Oh my!
If the thought of intellectual property freaks you out as a business owner or future entrepreneur, never fear. Elliott Simcoe is here to walk you down the winding and often complex Yellow Brick Road of the intellectual property rights, from designs to trade secrets and everything in between. Watch this fantastic 101-guide, and let one of Canada’s top “patent guys” explain the importance of these many elements and make them a little less intimidating. He’ll take you inside the vault of the Bank of Canada and even show you Coca Cola’s secret recipe.