Elliott Simcoe

Market Positioning of Your Product or Service

TBOP2017 ⋅ 2:32 ⋅ Filmed May 11, 2017
Highlight

As a new business owner or someone who dreams of becoming an entrepreneur, you might not think that a patent will help your bottom line. But in this keynote clip, leading intellectual property expert Elliott Simcoe explains how, long-term, the right patents help companies deter the competition, push back that competitive pressure, and increase profitability.


Further Reading

  • Monetization
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