Charlie Garcia

Purpose Needs Direction

TBOP2017 ⋅ 2:13 ⋅ Filmed May 11, 2017

Do you ever feel like a hamster running on a wheel, never getting anywhere? Stop. Think about the people you most admire; Gandhi, Steve Jobs, Martin Luther King Jr., perhaps. What do they all have in common? Purpose. Targeted, precise, unwavering purpose. In this clip, entrepreneur and non-profit leader Charlie Garcia explains how our search for purpose also needs to be focused and directed, so that we can hone in on exactly what our mission in life is — because if it’s vague or too grandiose, it isn’t going to work. If you’ve ever wanted to figure out what exactly you’re meant to do, this is the place to start.


Your purpose needs to have a direction. Where are you going? We're not hamsters running around and around and around. And if your life seems that way, you need to take a deep look at it.

[00:15] People with purpose have direction and people with purpose move the world. Think of Mandela, of Ghandi, of Steve Jobs. Think of incredible men and women like Martin Luther King, and what they've done because they've been grounded in purpose.

[00:32] The research from the medical community shows that people with purpose live longer. If you read the blue zones - seven zones in the world where people live over the age of 100 - the common theme besides what they eat, is that they have a purpose. If you read Victor Frankl's Man's Search for Meaning, a gentleman that survived the horrors of the Holocaust, in seven days he wrote why he survived (and others) is because they had a purpose.

[01:12] The Patron Saint of Purpose is Richard Branson, who has formed a B Team and The Elders and he's catalyzed various groups around the world and he believes that in this world, there can be no real profit unless you have well-defined purpose where companies are stepping into it for the benefit of the planet and the benefit of humanity.

[01:37] Jim Collins who wrote the book, Good to Great discovered that the greatest companies in the world, in all the research that he did, were companies that had a clearly-defined purpose and they knew what their why was. Why they existed.

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