Two Important Tips About PatentsTBOP2017 ⋅ 4:46 ⋅ Filmed May 11, 2017
So you’ve come up with an amazing idea for a new business, product or service. It’s brilliant. You can’t wait to get started building your company. Whoa, there. Hold your horses. Before you call your mom, rope in your best friend, and start asking for fundraising on Kickstarter, take some friendly advice. Let Elliott Simcoe, one of Canada’s leading patent experts, tell you the two most important things Canadian business owners and entrepreneurs need to know about trademarks and patents. Yes, the world of intellectual property can be a mystery — it’s complicated, confusing, and downright intimidating at times — but understanding it can mean the difference between being the owner of the next out-of-this-world invention, or left holding a bag of nothing.