Elliott Simcoe

Two Important Tips About Trademarks

TBOP2017 ⋅ 6:05 ⋅ Filmed May 11, 2017

If you own a business, one of the most important decisions you make will be what you do — and don’t — trademark. In this clip, Elliott Simcoe, one of Canada’s leading experts on intellectual property, gives the audience an insider’s 101-guide on understanding trademarks — and explains how to choose one that will resonate with your target market. He shares the misadventures of one unfortunate Ottawa-based business whose trademark fiasco was making headlines and battering their bottom line up until recently.

Further Reading

  • Gold Toe Socks
  • Canadian Intellectual Property Office
  • Registered Mark
  • Common Law Mark
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