“Johnson’s creative footprint has been instrumental in shaping not just Patagonia’s brand vision, but adventure culture as well”. -Esquire Magazine
Jeff Johnson grew up in Danville, California, and moved to Hawaii when he turned 18. He lived on the North Shore of Oahu for fifteen years where he traveled extensively; writing and taking photographs. His stories and photographs have appeared in The Wall Street Journal, The Surfer’s Journal, Alpinist, Surfer magazine, Climbing magazine, and Outside magazine. The Surfer’s Journal describes him as, “a piece of true grit,” and someone who, “doesn’t back down when sketching the seamier side of the surf ghetto”.
His first book, Bend to Baja: A biofuel powered surfing and climbing road trip, was published in 2006.
In 2010, Jeff starred as the main protagonist in the documentary film 180º South. His second book, 180º South: Conquerors of the Useless, is a documentary film and coffee table book published in 2010.
Jeff now resides in Santa Barbara, California. He works as a creative brand agent for Patagonia Inc. and does freelance work as a creative director, photographer and writer. He divides his time between the mountains and the ocean.